The Last Minute Production

Step into summer with 'Bummer'! For this Bummer '24 summer collection shoot we transformed our studio into a sandy beach paradise, with the help of a big LED wall as our backdrop. Capturing the essence of fun and sun, our images radiate the vibrant energy of this innerwear brand's summer campaign.

In collaboration with Flying Machine, we embarked on a creative journey to redefine denim fashion through innovative lighting techniques. The essence of denim culture was illuminated with a vibrant blue hue, capturing the brand's essence of boldness and modernity

The Bummer Summer Campaign embraces a vibrant and sun-soaked aesthetic that resonates with the carefree spirit of summer. The story was simple, "A bunch of childhood friends gathering up at a fun place for summer holidays." The primary objective of the Bummer Summer Campaign was to establish Bummer as the go-to brand for fun, fashionable, and comfortable summer essentials, including loungewear, bikini, and underwear.

For our recent shoot for MyTatva App, which is a comprehensive chronic care management app, we focused on capturing authentic, relatable moments by using real-life people instead of models. Achieving a natural look was crucial, so we meticulously recreated natural lighting with studio flashes and constructed various sets across our studio to depict different scenarios of individuals engaging in healthy activities. The goal was to create genuine, relatable imagery that resonates with our client's audience.

The idea was to capture the essence of fitness technology in stunning, high-quality images. Our goal was to showcase the latest cultsport's in-home gym equipment, including smart exercise bikes, connected treadmills, and cutting-edge workout apps. Our photographs highlight the key features and benefits of each piece of equipment, making it easy for fitness enthusiasts to make informed purchasing decisions. With an eye for detail, we tried to showcases not only the sleek and modern design of these devices but also the ease of use and functionality they offer. If you're looking for high-quality, inspiring photography for your home gym equipment brand or website, look no further. Browse our portfolio and get in touch with us to bring your products to life!"