Bummer Summer

The Bummer Summer Campaign embraces a vibrant and sun-soaked aesthetic that resonates with the carefree spirit of summer. The story was simple, "A bunch of childhood friends gathering up at a fun place for summer holidays." The primary objective of the Bummer Summer Campaign was to establish Bummer as the go-to brand for fun, fashionable, and comfortable summer essentials, including loungewear, bikini, and underwear.

For @bummer.in
Photography and Direction: @souravmishra.in @ritika_gallery | Post: @glamFlameRetouch @abhijeetmangual | Styling and CD: @ritika_gallery
DOP: @vimal_prabhakar | Production: @thelastminuteproduction | Crew and super heros 🙏: @_shibin________ @__aalbin__ Ashwin
Talents: @tusharchhibber @brunaa.valim @sharanya_roychoudhury @tomas.niza @elyseahh @balagopalbose

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