MyTatva Mobile App
For our recent shoot for MyTatva App, which is a comprehensive chronic care management app, we focused on capturing authentic, relatable moments by using real-life people instead of models. Achieving a natural look was crucial, so we meticulously recreated natural lighting with studio flashes and constructed various sets across our studio to depict different scenarios of individuals engaging in healthy activities. The goal was to create genuine, relatable imagery that resonates with our client's audience.