The Bear House
The Bear House is an internet-first brand offering a wide range of men’s fashion apparel. We began collaborating with them in Q2 of 2024 to completely revamp their e-commerce imagery. Taking a minimalistic approach, we moved away from traditional white infinity walls or paper backdrops. Instead, we opted for a white background wall paired with a white floor, carefully ensuring a visible distinction between the two. To create a warm, inviting tone, we used top-bounced lighting, giving the images a natural and authentic feel. Special attention was given to styling the garments and the model's body language, allowing them to stand out in the highly competitive landscape of D2C brands.